Hanna Andersson | Bobcar
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Hanna Andersson

Objectives:

Help Hanna Andersson launched their 2017 Fall line of pajamas through an exciting and engaging cross-country tour.

  1. Engage target consumers in select retail markets near Hanna Andersson retail stores.
  2. Demonstrate quality of product line, as well as educate consumers about Hanna Andersson brand.
  3. Capture consumer email for marketing beyond the tour, encourage consumers to post socially and join the Hanna Andersson conversation.

Solution:

  1. Deploy 2 Hanna Andersson Mobile Showrooms on a blitz two-week tour from East to West Coast, activating in select cities along the way, with multiple activation days in each cities.
  2. Conduct product handouts by highly trained and motivated Brand Ambassadors in 14 markets across the country.
  3. Compliment the program with an integrated social media program to expand awareness and shared communications via social networks.

Results:

15K

Conversations

63K

Conversation Minutes

1.7M

Mobile Billboard Impressions

111K

Secondary Impressions

10K

Premiums Distributed

Hanna Andersson Gallery