Hanna Andersson

Objectives:

Help Hanna Andersson launched their 2017 Fall line of pajamas through an exciting and engaging cross-country tour.

1. Engage target consumers in select retail markets near Hanna Andersson retail stores.
2. Demonstrate quality of product line, as well as educate consumers about Hanna Andersson brand.
3. Capture consumer email for marketing beyond the tour, encourage consumers to post socially and join the Hanna Andersson conversation.