Objectives:
Help Hanna Andersson launched their 2017 Fall line of pajamas through an exciting and engaging cross-country tour.
- Engage target consumers in select retail markets near Hanna Andersson retail stores.
- Demonstrate quality of product line, as well as educate consumers about Hanna Andersson brand.
- Capture consumer email for marketing beyond the tour, encourage consumers to post socially and join the Hanna Andersson conversation.