Tropicana | Bobcar

Tropicana Farmstand

Client Brief:

  1. Drive awareness, trial, and purchase of Tropicana FARMSTAND new product roll-out.
  2. Encourage brand advocacy and WOM recommendations of Tropicana Farmstand among target consumers.
  3. Educate consumers on the healthybenefits of Tropical Green.
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Program:

  1. How often is the marketing reaching target.
  2. What is the impact of marketing on consumer perceptions and behaviour (e.g. is it creating purchase intent where it didn’t previously exist.
  3. Is the campaign generation a positive value and under what circumstance is the ROI maximised.

Measurements

Highest ever

in IRI product lift. (juice)

87%

purchased intent achieved - 58% extremely likely

88%

recommend intent - 60% highly likely

212.9%

ROI on program

Testimonial

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